6 Challenges Clients Face
when Entering China

• A High-context Culture

  China is culturally very different from Western countries in terms of interpersonal communication and the establishment of in-depth relationships. So being able to establish a solid partnership across different cultural backgrounds is crucial for development in China.

• Different Business Environment

  China is one of the largest and fastest growing markets in the world, and this has lead to increasing customer needs and commercial opportunities. At the same time, foreign companies faces rules and barriers when entering the market, therefore it is crucial to know the business environment in depth.

• Domestic Regional Differentiation

  The Chinese market is separated into 4 economic areas, that are also at different economic development levels and have regional cultural characteristics. As such, knowing the characteristics of the regions is important to be successful in the market.

• Diversity of digital expression

  The most distinctive feature of the development of China's digital market is that is growing exponentially and the diversity of users. The number of Chinese netizens will reach 1.1 billion in 2020. These will come from different regional markets and have different user needs.

• Different user preferences

  No matter what category your digital product belongs to, one of the keys to success is being preferred by your users. In terms of design and interaction, Chinese products and user habits are very different from those of Western users’.

• Different technical rules and requirements

  When foreign companies launch their digital products in China, building a Chinese IT structure is top priority. You need to have a team of experts within Chinese technology and IT, whom can choose a stable server and the right technical solutions.