China is culturally very different from Western countries in terms of interpersonal communication and the establishment of in-depth relationships. So being able to establish a solid partnership across different cultural backgrounds is crucial for development in China.
China is one of the largest and fastest growing markets in the world, and this has lead to increasing customer needs and commercial opportunities. At the same time, foreign companies faces rules and barriers when entering the market, therefore it is crucial to know the business environment in depth.
The Chinese market is separated into 4 economic areas, that are also at different economic development levels and have regional cultural characteristics. As such, knowing the characteristics of the regions is important to be successful in the market.
The most distinctive feature of the development of China's digital market is that is growing exponentially and the diversity of users. The number of Chinese netizens will reach 1.1 billion in 2020. These will come from different regional markets and have different user needs.
No matter what category your digital product belongs to, one of the keys to success is being preferred by your users. In terms of design and interaction, Chinese products and user habits are very different from those of Western users’.
When foreign companies launch their digital products in China, building a Chinese IT structure is top priority. You need to have a team of experts within Chinese technology and IT, whom can choose a stable server and the right technical solutions.
To speeden up the process of entering the Chinese market, we help our clients establish the action plans by consulting and developing business strategies, processes for digital transformation, IT, being the client’s spokespeople, constructing local teams etc.
Market research & Digital strategy
Local companies visiting
Cooperation & Partner searching
Sales & marketing support
In addition to consulting on your go-to-market strategy and plan, we also collaborate with partners that provide the below. This means that we are available and can support the client every step of the way.
When our global clients target the Chinese market, we offer product localisation services. We offer the whole package from translations to developing products matching the Chinese users’ behaviour, needs and culture.
As our localisation partner, AWS China will offer global servers and data services in line with Chinese standards, to solve basic structural problems, and build better local digital experiences. It is very stable and the security is at the highest, but above all, your existing databases can be transferred into a Chinese account easily and fast.
We will recommend AliCloud when you plan to operate a new product in China, it can meet most of the development and data requirements in high security and speed, and have stable performance.
Alternative architecture for services not available in domestic market
Proxy services such as filing of records for transactions that require a domestic corporation
We use our strategic toolbox to define a true valuable and actionable strategy which in turn delivers success for our clients.Read more about the services and cases
Talk to our experts today, they are here to help.
The Chinese market is relatively closed, highly digitalized, but with a huge potential. Since 2010, we have collaborated with global clients supporting them in entering the market. In our experience there are three keys to success:
Anthea Zhang, CEO, Monstar Lab China
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